RTD Category Intelligence · Q1–Q4 2025
Four rooms, one category.
Four layers of data — Industry & Market, Social Listening, Flavour/Format/Occasions, and Adjacent Inspiration — read together to surface the questions worth asking. The dashboard does not tell you what to do. It shows what is happening.
Layer 1 Industry & Market
Industry & Market Intelligence
How is the category sized, structured, and reported?
IWSR · Mintel · CGA · trade Enter →
Layer 2 Social Listening
Social Listening & Trends
What is the conversation, and where is volume rising?
Sprinklr · YouScan Enter →
Layer 3 Flavour · Format · Occasion
Flavour, Format & Occasions
How is RTD made, packaged, and consumed?
Mintel · IWSR · CGA · YouScan Enter →
Layer 4 Adjacent Inspiration
Adjacent Inspiration
Where is consumer appetite forming before it reaches RTD?
YouScan cross-category · Desk research Enter →
Cross-layer view
Region View
Choropleth across the five Diageo regions. Filter by metric (volume, growth, market size, dominant type, dominant spirit base). Click a region for full drill-in.