Social Listening & Trends
The social intelligence layer. Aggregated platform signals only — word clouds, topic wheels, theme clusters, hashtag rankings, keyword frequency.
Mood board
Found, not commissioned. In-use moments, festival occasions, hands holding cans, lifestyle contexts.
Core health metrics
Total mentions
1.54M↑ 14.6% QoQ
+38.4% YoY
Total reach
2.84B↑ 18.2% QoQ
+42.7% YoY
Total engagement
84.6M↑ 21.4% QoQ
+52.1% YoY
Audience age · split
YouScan (video) vs Sprinklr (text) — the split is the insight.
Volume trend & platform distribution
SPR+YSC
SPR+YSC
Topic cluster network
SPR+YSC· Topic API merged
PositiveNeutralNegativeNode size = volume · Edge weight = co-occurrence · Drag a node to reposition
Language signals
SPR+YSC
spirit-basedreal spiritno malttequila canbar-qualitylow caladaptogensober curiouscraft RTDspicy citrusmocktailelectrolyteon-the-gonaturalglass bottletoo sweethangoveroverpricedpalomahighballmagnesiumcollagenyuzumatchaashwagandha
SPR+YSC
- 01#RTD184.2K↑ 12.4%
- 02#TequilaRTD91.8K↑ 38.2%
- 03#SpiritSeltzer67.4K↑ 24.7%
- 04#NoLo58.9K↑ 18.6%
- 05#SoberCurious52.3K↑ 14.8%
- 06#FunctionalDrinks47.6K↑ 28.3%
- 07#CocktailInACan42.8K↑ 22.1%
- 08#DryJanuary38.4K↓ 4.2%
- 09#Adaptogens34.1K↑ 31.6%
- 10#MindfulDrinking29.7K↑ 16.4%
Rising↑ 28.4% MoM
Spirit-based seltzer mainstreaming
184,200 mentions
Cultural relevance · 5 axes
Hot↑ 54.2% MoM
Gaming as a drinking occasion
91,400 mentions
Cultural relevance · 5 axes
Rising↑ 31.8% MoM
Functional ingredients as RTD claims
142,700 mentions
Cultural relevance · 5 axes
Established↑ 18.4% MoM
Mindful drinking year-round (not just January)
168,300 mentions
Cultural relevance · 5 axes