Layer 3 Mintel · IWSR · CGA · YouScan

Flavour, Format & Occasions

The product and occasion intelligence layer. How RTD is packaged, when it is consumed, and what it is made of.

Mood board

Sensory, textural, product-forward. Ingredients styled with product. Formats shown in use.

P1HERO

Boochcraft

Fermented Flavour Complexity

P2SUPPORT

LIFTED

Active Recovery Occasion

P3SUPPORT

Outdoor Brewing Co

Electrolytes Enter Beer

P4CONTEXT

Finnish Long Drink

Nordic NoLo Health

Group A + B

Occasions & motivation

Eight occasion categories

Ranked by occasion index · click an occasion card to swap the motivation radar

CGA· SPR + YSC scene classification

Motivation radar

Social / Group

6 axes · click an occasion card to swap

Group C

Flavours & ingredients

Alcoholic RTD flavour growth

Market growth vs social conversation growth — the gap is the insight

Mintel· IWSR + SPR+YSC

Functional ingredient growth

YoY growth · TikTok comment volume shown separately as unfiltered consumer reaction

Mintel· YSC TikTok comments

Cross-layer signal · Layer 3 → Layer 4

Spicy citrus → confectionery + beauty

Spicy citrus is the fastest-growing alcoholic flavour (+38.4% social growth). Layer 4 surfaces parallel signals: salted-caramel + spicy-citrus dessert crossovers in Confectionery, and adaptogen + electrolyte stacks in Beauty & Wellness — the adjacent appetite forming around this flavour code.

Open Layer 4 →

Flavour preference by region

6 flavour axes across 5 regions · 3 shown overlaid for legibility

Mintel· IWSR regional

Group D

Packaging & format innovation

Format trend index

X: format · Y: YoY growth · bubble size: current visual mention volume

YSC· Mintel cross-ref

Pack format signals

Can ↑ 9.6%

Standard 250-355ml — the format consensus.

924K visual mentions · YSC visual AI
Bottle ↑ 16.8%

Glass-bottle premiumisation — heritage and craft cues.

312K visual mentions · YSC visual AI
Pouch ↑ 28.4%

Frozen-cocktail pouches — beach and gaming occasion lead.

82K visual mentions · YSC visual AI
Single-serve ↑ 22.1%

Under 200ml — solo occasions, gaming, lunch.

249K visual mentions · YSC visual AI

YSC · Visual AI